August 2022

The latest evolution of Red Star FC’s identity is its collaboration with Lack of Guidance. The football-inspired brand that's inspired by nostalgia has often referenced iconic kits through its collections, but this is the first time it has designed match-ready kits.

Inspired by ultra minimalism and an old school football aesthetic, Lack of Guidance opted for the less-is-more approach for both the home and away kits when Red Star FC asked Lack of Guidance to design their Kappa home and away kits for the upcoming 2022/23 season.
Officially the fourth oldest football club in France having been founded by the epochal Jules Rimet in 1897, Red Star FC hasn’t featured in Ligue 1 since the 1974-75 season yet still holds a cult-like status across European football thanks to its distinctive social culture.

Client: Red Star FC

Brand: Lack of Guidance for Kappa

Creative Direction: Lack of Guidance

Co-Creative Direction: Supervision

Production Company: Artillerie

Photographer: Eva Roefs

Director of Photography: Arthur Couvat

Edit: Stan Vriend

Casting: David Bellion

Production assistant: Louis Pata-Lavigne

Music: Natural Selection

Piano: 3DDY

Cast: Luna Volkart, Paul Karra, Loic Jeannetaud, Brice Tsindou, Greg Mayega, Matthieu Toya, Boualem Zeboudji, Adil Alitouche & Kamagate Family