Lack of Guidance is the Football-Inspired brand that's powered by nostalgia. Since it was founded in 2016, the Amsterdam-based label has become a respected name not only for lovers of football but in the world of fashion too. The brand’s founders created a new space in the sport-streetwear market, describing themselves as “maintaining the principles of football and combining them with fashion and thought-provoking design”.
Lack of Guidance has garnered a loyal customer base, opening the doors to its first-ever permanent store in the Red Light District of the Dutch capital in August 2021. While many of the brand’s projects tell more historic stories, some tackle more pertinent issues. Football as a whole needs guidance and Lack of Guidance wants to show the world where it’s lacking.