Lack of Guidance is the football-inspired brand that’s powered by nostalgia. Founded in 2016, the Amsterdam-based label explores the visual language and cultural codes of football through clothing and design. The brand occupies a distinct space within sport-streetwear by maintaining the principles of the game and translating them into considered, thought-provoking collections.

Lack of Guidance has garnered a loyal community, opening the doors to its first-ever permanent store in the Red Light District of Amsterdam in August 2021. While many projects look back at football’s rich history, others focus on the game as it exists today — its rituals, contradictions, and the communities that shape it. At its core, Lack of Guidance uses football as a lens to tell stories that go beyond the pitch.