December 2018

A small range of clothing consisting of 5 long sleeves and a fine wool suit, with a host of football influences throughout. The campaign saw the brand go to the South of the Netherlands, with the idea behind the shoot being a ‘60s football team going overseas for the World Cup. The teams would typically have a lot of downtime that’d led to playful moments, which Lack of Guidance has recreated for this shoot.

Photography by Gilleam Trapenberg
Film by Madja Amin
Production by Artillerie
Photographic Assistance: Jhonathan Baena
Styling by Suze Kuit
Models: Tycho, Hamza, Quinsley, Jonas, Luca, Jeroen